Baby Bethany is the Queen of Flickr’s ‘People’s Royal Wedding Album’, while P-Middy is the Princess of Search


– Over 1,500 photos submitted to Flickr’s People’s Royal Wedding Album
– Former BBC Royal Correspondent Jennie Bond chose winning photo
– Pippa Middleton received over 20 times more Yahoo! search queries than her sister in the week after wedding

“Bethany was very excited to watch the Royal Wedding”, a photo taken by Flickr user Louisa Who?, has been chosen as the winner of Flickr’s ‘People’s Royal Wedding Album’ (http://www.flickr.com/groups/peoplesroyalwedding) by Yahoo! Royal Wedding Ambassador and former BBC Royal Correspondent Jennie Bond. At the same time, the undoubted star of the Royal Wedding was Pippa Middleton, according to Yahoo! Search. Searches for P-Middy outstripped those for her sister not only on the day of the wedding, but in the week after the wedding by over 20 times.

The People’s Royal Wedding Album – a group on Flickr that aimed to capture the people’s take on the Royal Wedding with a £5,000 prize to the best photo from UK users – hosts over 1500 images, more than 1,200 of which were shared by people either on the day or over the Royal Wedding weekend. Alongside the official pictures on the British Monarchy’s own Flickr stream, the People’s Royal Wedding Album offered a diverse look at what the people did for the big day.

Popular subjects (aside from the obvious) included:

  • Royal Wedding themed cakes

  • Pets in Royal themed attire (mostly dogs)

  • William and Kate masks

  • People watching at home on TV

  • Royal Wedding related knitting and embroidery

The winning photo shows a cute six month old Bethany enjoying the wedding on TV from the comfort of her baby seat.  Jennie Bond, judge of the competition, said “I chose the picture as not only is it beautifully shot, with a great eye for colour and for humour, it also sums up a key part of what The People’s Royal Wedding Album was all about – becoming a historical document for future generations like Bethany and showing the true story of what people did for the wedding.”

Louisa Gotts, Bethany’s mum, took the photo: “I’m a really keen photographer, and having a little baby I’m always taking pictures of her. So when I saw the competition on Flickr I instantly thought that the picture I’d taken would fit the bill. I never imagined I would win but it must have struck a chord, so I’m delighted!”

Fiona Miller, Flickr’s Marketing Manager commented: “We love the People’s Royal Wedding Album – from the decorated dogs, to monarchical embroidery and street parties galore – and Baby Bethany seems to capture the feelings of so many people on the big day.”

The P-Middy effect

On  Royal Wedding Day, Yahoo!’s UK search was full of the topics you’d expect – Kate’s dress, Beatrice’s hat and Harry’s Wiggly Worm, for example – but since then there has been continued interest in one particular topic that barely registered before the wedding  – Pippa Middleton. With Kate dominating Royal Wedding related search queries for the months leading up to the wedding, on the big day itself interest in Kate gave way to her little sis, who received 1.7 times the number of searches. In the week following the wedding, Pippa went on to clock up 22 times as many search queries on Yahoo! UK than her big sister.

As the premier digital media company, Yahoo! received more traffic to their coverage of the wedding than for any previous event. Over the 24 hour period of 29th April 2011, Yahoo! sites serving Royal Wedding content drove 400 million page views on the day and a record-breaking 50,000 page requests per second, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record.

ENDS

About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com). 

About Flickr
Flickr is one of the world’s leading online photo sharing communities where people explore, find, manage and share pictures of life’s daily moments with friends, family and the world. With more than 55 million worldwide visitors each month and more than 5 billion photos stored, Flickr serves as the ‘eyes of the world’ and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was developed by Ludicorp in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world’s photos, visit www.flickr.com.


T.H. March Now Pronounces You Insured

Leading Insurance Broker Launches Engagement and Wedding Insurance Initiative

To celebrate the recent nuptials between Prince William and Kate Middleton, leading insurance brokers, T.H. March, have launched their latest initiative, wedding and engagement insurance. Be it protecting your jewellery in case of theft/damage or getting the best holiday protection for your honeymoon, you need to look at the best possible insurance policies for every eventuality. Here are Neil McFarlane’s (Marketing Director of T.H. March) essential tips to finding the best insurance on the market…

T.H. March logo

T.H. March logo

Engagement Ring Insurance
Whether you’re thinking about proposing to your partner, have already popped the question, or are the loved one that’s recently been asked, engagement ring insurance is essential to protect yourself against financial loss should the worst happen. Spend time looking for the perfect insurance policy which will protect you or your partner against loss, damage or even theft. Your home insurance may not provide you with the cover you think (or hope) it does.  

Wedding Ring Insurance
When it comes to your special day, the last thing you may think about is wedding ring insurance, something that is vital to safeguard a potentially huge purchase. However, arranging wedding ring insurance doesn’t have to be a hassle. At T.H. March, they know the importance of minimising stress in the period leading up to your wedding. As insurance brokers specialising in providing insurance solutions for the jewellery industry and its customers, they’ll take care of your wedding ring insurance long before the big day, which will ensure that, should misfortune strike, you’ll be looked after.

Wedding Insurance
Did you know that you can also insure your actual wedding in case the worst happens on the big day? With the amount of money and passion that you put into booking the venue, hiring a caterer and finding the perfect dress, organising the wedding is a complicated affair with numerous amounts of planning. It is sensible to look at insuring all those aspects should something happen, leaving you to do nothing but enjoy your day together and ensuring that your day is not memorable for the wrong reasons. T.H. March can find you an insurance company that has a suitable wedding insurance package to make it even easier for you.

Honeymoon Insurance
Now you have made it through the big day, you can now look forward to your honeymoon, which should be perfect – so make sure you get the best travel insurance to make sure you can enjoy your break away together in case of unforeseen circumstances such as delayed flights or missing luggage. Travel insurance can also help if you suffer an illness or injury on foreign shores, making sure you are kept in good hands.

If you need any help or advice on any of the above, make sure you get in touch with T.H. March’s Personal Lines Team on 020 7405 0009 or visit www.THMarch.co.uk to find out more about the latest initiative.

Notes to Editors
T.H. March is a family business built on the traditional values of trust and integrity, great personal service and above all approachability. It began arranging specialist insurance to the jewellery trade in the nineteenth century and has since formed trusted and dependable partnerships with thousands of businesses throughout the UK and Ireland. Nowadays T H March provides all types of cover for homes, businesses and individuals, from collectors looking to insure a cherished painting to large retailers dealing in thousands of pounds of stock each day. The company has six offices around the UK and employs more than 90 staff many of whom are specialists in particular insurance sectors.

Fashion goes Royal: “Let them wear fascinators”

+4,425% searches for Issa dresses

London, May 4th 2011 – Twenga, the open shopping platform with the biggest choice online, reveals the dramatic influence of HRH The Duchess of Cambridge on shopping trends in British fashion.

Twenga Logo

Twenga Logo

Public appearances by the then Ms Middleton wearing certain brands led to huge increases in shopping visits. The effect was reflected most clearly in the popularity of the Issa dress, which saw visits rise by 4,425%* in the week following the Royal engagement.

A longer-term effect on the fortunes of The Duchess’s favourite brands can be seen as well.  Milliner Nigel Rayment, known for supplying the Royal Family, saw visits to his creations on Twenga rise by 1,775% in February and March**. As rumours began to circulate that honeymoon shopping would include a visit to Warehouse in March, visits to their shift dresses increased by 156%*** on the previous month.

Fascinators see increased popularity every time Kate models a new one or photographs appear. In January, visits to the hats rose by 147%* in a week. Shoppers who identify brands worn by Kate can share their finds on Facebook with Twenga.

* Visits from 17/11/10 – 23/11/10, compared with 10/11/10 – 16/11/10
** Visits from 1/2/11 – 31/3/11, compared with 4/12/10 – 31/1/11
*** Visits from 1/3/11 – 31/3/11, compared with 29/1/11 – 28/2/11

About Twenga
Twenga is the open shopping platform with the biggest choice online. Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 370 million offerings from more than 180,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: www.twenga.co.uk/
Facebook: http://www.facebook.com/#!/TwengaUK
Twitter: http://twitter.com/twenga_uk/

For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464
jodie@connectedpr.com