In a new ad titled, “A Brighter Future for Everyone,” Kia Motors aims to improve mobility and access to healthcare.
The commercial opens with scenes from a sun-kissed African village with cattle scurrying across a field, as a female local narrates.
“Our village is a peaceful one. However, there is something that we are all afraid of,” she says. “It’s the Malaria mosquito.”
The commercial cuts to moving sketches which display the narrator’s solemn tale of walking great distances to obtain Malaria medicine for her sick child.
The sketches depict a woman trudging through the rain with a newborn in her arms. She eventually falls to her knees in despair — but much like the light at the end of a grim tunnel — a Kia mobile clinic arrives to save the day.
“Ever since that day, our family’s life has changed completely,” the woman says cheerfully.
The Kia mobile clinic teams up with local health centers to provide consultations, treatment and transportation to centers or hospitals nearby.
The commercial, which debuts in fifth place with 1,405,970 views, stems from Kia’s Green Light Project. Founded in 2012, the program provides resources to improve mobility and quality of life in developing regions in Africa.