Weekend Max Mara Launches Capsule Collection With Micol Sabbadini – WWD

Micol Sabbadini for Weekend Max Mara

SAILING AWAY: Weekend Max Mara has teamed with Micol Sabbadini for a capsule collection that revolves around the Milanese art photographer’s images of exotic locales. For the collection, Sabbadini has drawn on the sun-drenched imagery of the Aegean Islands of whitewashed houses, marine scenery including boats, intricate mosaics and luscious Mediterranean peonies, all recreated in a collage of patterns.

The 12 pieces include dresses, trousers, shirts, skirts and accessories in shades of white, blue and pink. “The mood is European summer — coastal houses in Greece, sailboats in the sea and snatches of text I find wandering around with my camera on days off,” said Sabbadini.


Weekend Sabbadini

A look from the Weekend Max Mara capsule by Micol Sabbadini 
Courtesy Image


Examples include a cotton poplin men’s wear-style shirt in a collage of digitally printed sailboats bordered with peonies and mosaic patterns.  An allover floral pattern can be found on a pair of wide-leg, high-waisted trousers in crêpe de chine and a full-length shirt dress in cotton poplin. Silk foulard scarves and Weekend Max Mara Pasticcino bags were also revisited by Sabbadini.


Gucci Unveils New Murals

ON THE WALL: Gucci has unveiled new murals in New York, Milan, London and Hong Kong.
The murals re-create images from the brand’s pre-fall 2018 advertising campaign which pays a tribute to 1968’s student marches and riots that began in Paris in May that year and that would end up reverberating beyond the French borders.
Photographed and directed by Glen Luchford, the black-and-white campaign is inspired by late Fifties and Sixties’ bold French Nouvelle Vague imagery and by radical filmmakers François Truffaut and Jean-Luc Godard.
Colassal Media executed the mural in New York’s SoHo district, while Urban Vision realized the art walls in London, a stone’s throw from Brick Lane, and on Milan’s Corso Garibaldi. The Hong Kong installation is located on D’Aguilar Street in Lan Kwai Fong.
Gucci first debuted the art wall project in February in New York.

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